eduFutureBlog

Im November 2006 trafen sich verschiedene Experten–from network executives, academics and game designers to gadfly media artists–zu einer 2-tägigen Konferenz namens “Futures of Entertainment“, gesponsert vom MIT comparative media studies program und dem Convergence Culture Consortium. Dabei ging es um die spannenden Fragen:

How will we enjoy entertainment in the future? Via a high-definition plasma TV screen, computer, cellphone or iPod? Who will create entertainment? Will it be mega studios, independent producers or the whiz kid on his laptop–or a network of whiz kids? And who will watch the result when the audience is also the writer, critic and marketer?

Im MIT news office finden sich dazu einige schöne Zitate aus den Konferenzpanels:

Forrester vice president Josh Bernoff outlined four cautionary principles:

• Don’t assume that nothing is going to change.
• Don’t assume everything will change.
• Don’t assume it’s about the ideas, not the biz.
• Don’t assume business drives everything.

Und ein weiteres nettes Zitat:

“You can’t be more clever than the Internet,” said Rob Tercek, executive vice president of MForma Group, a mobile entertainment publisher. But he warns that companies must be prepared for “emergent behavior” among consumers and there’s no predicting what that will be.

(…)
Take the creation of online community. When L’eggs tried to create a community of women for its pantyhose, the company did get a community–of eager males with a pantyhose fetish, Fake said. “You can never predict how an online community will evolve,” she said.

Die Konferenzpanels stehen im Audio- und Videoformat auf der Konferenz-Website zum Abruf bereit. Die Themen lauten:

• Television Futures
• User-Generated Content
• Transmedia Properties
• Fan Cultures
• Not the Real World Anymore

technorati tags:konvergenz, medien, mit, conference, tv

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