Web 2.0 im Business-Bereich:

Web 2.0 im Business-Bereich

By acw • Mai 30, 2007

eMarketer.com berichtet von der globalen Melcrum Studie zum Kommunikationsverhalten großer Firmen.

Socialtext tracks public blogging by Fortune 500 firms and Global 1000 firms. The ongoing study, headed by Chris Anderson of Wired, currently credits 8% of the Fortune 500 with public blogs, and just 4% of the Global 1000.

Zwei Statistiken möchte ich an dieser Stelle zitieren – ohne sie weiter zu kommentieren:

Social Media* Applications that Communications Professionals Worldwide Use or Plan to Use in the Next Year, 2007 (% of respondents)

Top Benefits of Social Media* according to Communications Professionals** Worldwide, 2007 (% of respondents)

Other data suggest that while a
lot of firms say they plan to start blogging, that remains a matter of
intent, not reality. Moreover, few companies have public blogs. Those
that do appear to blog mainly for internal communications.

Popularity: 9% [?]